Social

Social media offers new creative avenues to entertain, inform, connect, and activate a target audience. With more and more eyes on social media platforms like Instagram, Facebook, TikTok, Twitter, YouTube, etc., it’s important to create content with specific goals while respecting the audience and maintaining high standards. A little creativity goes a long way!

“Social media is not a media. The key is to listen, engage, and build relationships.”

— David Alston

Case Studies

CW’s Life Sentence

At The Blast, I had the opportunity to create and produce content for a paid promotion for CW’s show, “Life Sentence.” The campaign included a homepage skin, a video, and social media posts featuring the show’s lead actress, Lucy Hale.

Fat Sal’s

I had the opportunity to conceptualize, shoot, and edit an integration with Fat Sal's Sandwich Shop. I worked with a team of producers to help debut a new sandwich that utilizes pizza as bread (they are known for their extreme sandwiches). The video was designed for Facebook, YouTube, and was featured in an article post on the website.
In addition, bonus clips not featured in the main video were isolated and optimized for social posts.

Videos Designed For Social

“Activate your fans, don’t just collect them like baseball cards.”

— Jay Baer, Convince & Convert

TheBlast.com

Created new channels and pages for The Blast at the start of its operation in 2017 and demonstrated consistent growth (YouTube subs up 434% in 2019, Facebook minutes watched up 1578% for 2019, Facebook engagement up 34291% in 2019)